Najai Boutique House
Franchise

Turn your property into a Najai house

Stay. Meet. Recharge, body and mind.

Najai is growing beyond Lamphun. If you own a house or a small hotel and like the Najai style, we can convert it with Najai branding, list it on this website with its own booking page, and add tours and guest check-in. Profits are shared between you and Najai. Message us on LINE and we will talk it through.

Najai Boutique HouseNajai Boutique House

Why a wellness stay, and why now

More Thai people are living with stress and depression, while domestic travel keeps growing. Najai stays and travel sit where the two meet.

6,154,474people took the Mental Health Check-in (1 Jan 2020 to 20 Feb 2025)
7.87%showed high stress (484,313 people)
9.14%at risk of depression (562,289 people)
+11.1%more depression patients aged 15+: 1,350,000 to 1,500,000 (2021 to 2022)
+77.8%more domestic trips in Thailand: 90 → 160 million trips (2021 to 2022)
+25%and again to 200 million trips in 2023

Sources: Department of Mental Health, Ministry of Public Health; Office of the Higher Education Commission / Hfocus; Ministry of Tourism and Sports.

What a Najai stay is about

01

Healing

Calm rooms, quiet corners and slow mornings.

02

Care

Hosts who look after every guest personally.

03

Positive energy

Workshops, music and local trips that send guests home lighter.

Three ways to join

Najai in the City 1
Najai in the City 2
Najai in the City 3
Najai in the City 4
Najai in the City 5
Najai in the City 6
Najai in the City 7
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Type S

Najai in the City

A boutique house and gallery in town: living room and home bar, an activity zone for workshops, games and music, and a relax zone for meditation and yoga. Fits a renovated old town house.

Najai Countryside 1
Najai Countryside 2
Najai Countryside 3
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Concept illustrations
Type M

Najai Countryside

Village and healing stays, and a farmstay with a garden, set among fields and ponds. Fits land outside the city.

Najai Wellness Community & Club
Concept illustration
Type L

Najai Wellness Community & Club

A small community of cottages for long stays to rent and for investment to sell. For larger plots of land.

Renovate an old building, or build new

Renovation makes the most of an old building. A new build gets the most out of an investment.

Before
After

Return on investment

4–5years to get your money back (approx.)
1–2units to start
3–6+months to complete a project
10–22%per year (approx.)

All figures are approximate. ROI = (investment income − investment cost) ÷ investment cost × 100%.

We plan and build it with you

Investment advice for hotels and non-hotel stays: plan to meet your goals, invest efficiently, and set up a management structure that fits your budget.

  1. Market survey and analysis
  2. Financial feasibility
  3. Concept design
  4. Annual budget
  5. OTAS and system setup
  6. SOP setup
  7. Reporting and analysis

Extra services for your guests

Franchise partners can add Najai trips around Lamphun and a private car service, so guests have something to do from the first day.

See our trips and car service →

The team behind the franchise

Kullawat Angkasith

Kullawat Angkasith

Business Counselor / MD Founder

ERE Design & Development Co., Ltd.

Jittanan Ariyatunyanon

Jittanan Ariyatunyanon

Managing Director / Co-founder

Jingjai Real Estate Co., Ltd.

Ready to talk?

How profit is shared

Property ownerNajai

What you get

  • Najai branding and style for your property
  • Your property listed here with its own booking page
  • Lamphun tours and a guest check-in system for your guests

Download the full presentation (PDF)

Talk to us on LINE

LINE QR
LINE ID@najaiboutique
Add Najai on LINE →

Scan the QR code in the LINE app, or search for the ID.

How it works

  1. Message us on LINE and tell us about your property
  2. We visit, talk about the Najai style and agree the plan
  3. We convert the property with Najai branding and open its page on this website
  4. Guests start booking, and profits are shared as agreed